Watermelon Sugar
A Tamagotchi for analytics — turning digital behaviour into a living, responsive creature.
What if your browser history had a heartbeat?
Watermelon Sugar is a speculative wellness tool that helps users see, feel, and reflect on their digital behaviour — not through dashboards, but through something alive. Inspired by Tamagotchis and surrealist fiction, it transforms your online interactions into a digital creature that grows, shifts, and responds to how you live online.
Exhibitions
Global Futures Forum 2016
Most Contagious 2016
UAL Degree Show 2016
Milan Design Week 2016
UAL WIP Show 2016
Demo available at Engage Works @ FLUX Lounge, London
Technology
Unity — for real-time avatar simulation and data-driven interaction
Cinema 4D — to create creature behaviours and transformation states
After Effects — used for speculative UX storytelling and scenario videos
Process
The project began with a question: How can we understand data emotionally, not just numerically? Instead of stats and bar graphs, Watermelon Sugar offers a visual-algorithmic reflection — a strange, evolving entity that responds to patterns in browsing, attention, and digital pace.
Its shifting form is driven by simulated data states: overload, withdrawal, overstimulation, calm. These were mapped into scenarios and behavioural triggers through an interactive prototype and a multi-screen Digital Wellness Lab installation — inviting users to care for their data self, or let it decay.
Output
Web Prototype for Digital Self-Awareness
Video Scenarios for Speculative Use Cases
Multi-Screen Installation: Digital Wellness Lab
Press
Featured in:
Dezeen, Huffington Post, LS:N Global, Future Laboratory x UBS, Arts Thread, WeVux, C-ostudio
Reflection
Watermelon Sugar reframes digital behaviour as something you grow, care for, or neglect — a creature born from your data trail. It challenges the cold neutrality of analytics by offering something surreal, intimate, and alive — part mirror, part companion, part cautionary tale.